IMPACT for Market Framework
A universal grading and compensation model for IT & digital teams.
Mission
To make the value of work measurable, comparable, and fair — across every digital company.
What it is
IMPACT for Market is a universal grading and compensation analysis system designed for small and medium-sized businesses in IT and digital.
It helps companies structure career levels and helps the market compare salaries and roles across organizations.
Why it matters
Small companies often lack their own grading system but want to understand:
IMPACT for Market solves this with a universal level scale and a unified language to describe impact and competencies — understandable to HR, founders, and product teams.
Core concept
The name IMPACT is an acronym describing the philosophy of the model:
Structure
IMPACT for Market is built on three dimensions:
AXIS
What it measures
Examples of manifestation
Scope of Impact
Scale of influence
Task –> Product –> Business
Decision Autonomy
Degree of independance
Executes –> chooses –> defines direction
Value Creation
Type of value created
Efficiency –> innovation –> transformation
Levels (I1–I7)
Level
Name
Zone of Impact
Description
Junior
Learming
Sub-task
Learns tools and processes under supervision
Middle-
Executing
Task
Works autonomously within instructions
Middle
Owning results
Project
Ensures stable outcomes, solves typical problems
Senior
Optimizing
Direction
Mentors peers, improves processes
Lead/Head
Leading
Product/Team
Shapes strategy, responsible for business metrics
Directior/Principal
Defining strategy
Portfolio of areas
Manages systems, people, and resources
Executive
Shaping the system
Business-level
Creates company strategy and culture
Job families
IMPACT for Market covers 5 key clusters of roles:
Cluster
Example roles
Tech & Data
Developers, Data Engineers, QA, DevOps, AI Specialists
Product & Strategy
PMs, Analysts, BizOps, Product Owners
Marketing & Growth
Performance, CRM, Content, Paid Media
Design & Experience
Product Designers, Brand, Motion
People & Culture
HR, Employer Brand, Internal Comms, Ops
IMPACT for Market Framework
A universal grading and compensation model for IT & digital teams.
Mission
To make the value of work measurable, comparable, and fair — across every digital company.
What it is
IMPACT for Market is a universal grading and compensation analysis system designed for small and medium-sized businesses in IT and digital.
It helps companies structure career levels and helps the market compare salaries and roles across organizations.
Why it matters
Small companies often lack their own grading system but want to understand:
IMPACT for Market solves this with a universal level scale and a unified language to describe impact and competencies — understandable to HR, founders, and product teams.
Core concept
The name IMPACT is an acronym describing the philosophy of the model:
Structure
IMPACT for Market is built on three dimensions:
AXIS
What it measures
Examples of manifestation
Scope of Impact
Scale of influence
Task –> Product –> Business
Decision Autonomy
Degree of independance
Executes –> chooses –> defines direction
Value Creation
Type of value created
Efficiency –> innovation –> transformation
Levels (I1–I7)
Level
Name
Zone of Impact
Description
Junior
Learming
Sub-task
Learns tools and processes under supervision
Middle-
Executing
Task
Works autonomously within instructions
Middle
Owning results
Project
Ensures stable outcomes, solves typical problems
Senior
Optimizing
Direction
Mentors peers, improves processes
Lead/Head
Leading
Product/Team
Shapes strategy, responsible for business metrics
Directior/Principal
Defining strategy
Portfolio of areas
Manages systems, people, and resources
Executive
Shaping the system
Business-level
Creates company strategy and culture
Job families
IMPACT for Market covers 5 key clusters of roles:
Cluster
Example roles
Tech & Data
Developers, Data Engineers, QA, DevOps, AI Specialists
Product & Strategy
PMs, Analysts, BizOps, Product Owners
Marketing & Growth
Performance, CRM, Content, Paid Media
Design & Experience
Product Designers, Brand, Motion
People & Culture
HR, Employer Brand, Internal Comms, Ops
IMPACT for Market Framework
A universal grading and compensation model for IT & digital teams.
Mission
To make the value of work measurable, comparable, and fair — across every digital company.
What it is
IMPACT for Market is a universal grading and compensation analysis system designed for small and medium-sized businesses in IT and digital.
It helps companies structure career levels and helps the market compare salaries and roles across organizations.
Why it matters
Small companies often lack their own grading system but want to understand:
IMPACT for Market solves this with a universal level scale and a unified language to describe impact and competencies — understandable to HR, founders, and product teams.
Core concept
The name IMPACT is an acronym describing the philosophy of the model:
Structure
IMPACT for Market is built on three dimensions:
AXIS
What it measures
Examples of manifestation
Scope of Impact
Scale of influence
Task –> Product –> Business
Decision Autonomy
Degree of independance
Executes –> chooses –> defines direction
Value Creation
Type of value created
Efficiency –> innovation –> transformation
Levels (I1–I7)
Level
Name
Zone of Impact
Description
Junior
Learming
Sub-task
Learns tools and processes under supervision
Middle-
Executing
Task
Works autonomously within instructions
Middle
Owning results
Project
Ensures stable outcomes, solves typical problems
Senior
Optimizing
Direction
Mentors peers, improves processes
Lead/Head
Leading
Product/Team
Shapes strategy, responsible for business metrics
Directior/Principal
Defining strategy
Portfolio of areas
Manages systems, people, and resources
Executive
Shaping the system
Business-level
Creates company strategy and culture
Job families
IMPACT for Market covers 5 key clusters of roles:
Cluster
Example roles
Tech & Data
Developers, Data Engineers, QA, DevOps, AI Specialists
Product & Strategy
PMs, Analysts, BizOps, Product Owners
Marketing & Growth
Performance, CRM, Content, Paid Media
Design & Experience
Product Designers, Brand, Motion
People & Culture
HR, Employer Brand, Internal Comms, Ops